Vice President Sales Produce — North America

JOB TITLE: Vice President Sales Produce — North America


Respon­si­ble for lead­er­ship and man­age­ment sales of the domes­tic Rev­enue func­tion for Ver­dant Tech­nolo­gies™.  The Vice Pres­i­dent, North Amer­i­ca will over­see all activ­i­ties of the domes­tic sales staff.  The Vice Pres­i­dent will be respon­si­ble for all bud­gets and activ­i­ties guid­ing the North Amer­i­can mar­ket acti­va­tion of Ver­dant Tech­nolo­gies™ and Har­vestHold™ with all con­stituents in the sup­ply chain (pri­ma­ry focus grow­ers and retail­ers).   Grows and devel­ops long-term mean­ing­ful cus­tomer rela­tion­ships across North Amer­i­ca. Focused on sell­ing, man­ag­ing and grow­ing cur­rent busi­ness, and devel­op­ing new cus­tomers. 



  • Set strate­gic direc­tion and exe­cu­tion for the rev­enue and cus­tomer ser­vice efforts of the orga­ni­za­tion in con­cert with all oth­er func­tions of the orga­ni­za­tion
  • Man­age domes­tic sales team in dai­ly activ­i­ties and assist­ing them with meet­ing near and  longer-term objec­tives
  • Par­tic­i­pa­tion in annu­al bud­get­ing process­es includ­ing prod­uct rev­enue and oper­at­ing expense as well as monthly/ quar­ter­ly re fore­cast­ing of rev­enues and expens­es
  • Devel­op­ing and main­tain­ing rela­tion­ships with key domes­tic clients
  • Key liaisons between cus­tomers and our sci­en­tif­ic team in the area of new prod­uct devel­op­ment efforts in exist­ing retail and grow­er envi­ron­ments 
  • Sup­ports the sales plan­ning process and chal­leng­ing the sta­tus quo while inte­grat­ing all key ele­ments of the busi­ness that can dri­ve high­er lever cus­tomer pen­e­tra­tion and sat­is­fac­tion (i.e. Sup­ply Chain, Mar­ket­ing, Top to Top)
  • Achieve month­ly tar­gets and com­mit to sales results
  • Respon­si­ble for entire sales process from first con­tact to close
  • Respon­si­ble for indi­vid­ual accounts sales and gross prof­it
  • Cre­ate pre­sen­ta­tions of prof­itable pro­grams to poten­tial and exist­ing cus­tomers
  • Iden­ti­fy and tar­get new busi­ness devel­op­ment in the grow­er, pack­er, whole­saler and retail­er com­mu­ni­ty
  • Gath­ers mar­ket infor­ma­tion and under­stands and com­mu­ni­cates mar­ket con­di­tions and vari­ables
  • Nego­ti­ates com­pet­i­tive bids that work for cus­tomers and Ver­dant Tech­nolo­gies™
  • Tracks cus­tomers prod­uct vol­ume and address­es short­falls
  • Builds strong rela­tion­ships through excel­lent ser­vice, insights and category/industry exper­tise
  • Mis­cel­la­neous duties as assigned by CRMO



  • Proven sales back­ground in pro­duce indus­try, high ener­gy, and com­mit­ment to sales results
  • Strong busi­ness acu­men and orga­ni­za­tion­al skills with abil­i­ty to mul­ti­task
  • Strong ver­bal, writ­ten and pre­sen­ta­tion skills 
  • Abil­i­ty to work inde­pen­dent­ly as well as a mem­ber of a team
  • Knowl­edge of Microsoft Office Suite appli­ca­tions (Word, Excel, Access and Out­look)
  • Fre­quent trav­el is required 



  • Under­grad­u­ate college/university degree, prefer­ably in relat­ed busi­ness field MBA desir­able
  • Min­i­mum ten years’ expe­ri­ence in sales lead­er­ship role and five years in sales man­age­ment capac­i­ty
  • Proven sales man­age­ment capa­bil­i­ties as well as high­ly adapt­ed moti­va­tion­al and lead­er­ship skills
  • Keen sense of urgency bal­anced with broad view of the company’s long-term strate­gic objec­tives
  • Knowl­edge of fresh fruit and veg­etable indus­try, key com­pa­nies (retail and grow­er) and key per­son­nel pre­ferred
  • Expe­ri­ence in Ag Tech­nol­o­gy a plus