Adoption of HarvestHold® Technology helps grower and its retail partners build a more sustainable and efficient supply chain for broccoli on the East Coast
Centennial, CO (March 5, 2024): Verdant™ Technologies, a pioneering force in ag tech post-harvest solutions, today announced a partnership with Freshouse, a premier grower and distributor of fresh produce, to launch an iceless broccoli shipping solution using HarvestHold Fresh® technology.
The partnership between Freshouse and Verdant sets a new standard for supply chain efficiency and sustainability while also setting a new level of quality and freshness for East Coast-produced broccoli, ultimately benefiting retailers, distributors, and end-consumers.
Traditional shipping methods for broccoli can use up to 3,500 gallons of ice per truckload in an effort to help maintain freshness. By using HarvestHold Fresh technology, the need for ice is eliminated, contributing to environmental conservation by reducing the number of total truckloads needed and enhancing workplace safety by reducing the risk of slips and falls when ice melts during transit.
At the same time, HarvestHold Fresh ensures that broccoli remains greener, crisper, and fresher for significantly longer periods. Real-world applications of HarvestHold Fresh have proven that broccoli shipped without ice can retain its vibrant green hue and freshness for three weeks or more, outperforming traditional ice-packed methods.
“We believe that the application of Verdant Technologies’ HarvestHold Fresh technology is a giant leap in the right direction for the broccoli supply chain on the East Coast,” said Jamey Friedman, president of Freshouse. “Our partnership with Verdant will play a pivotal role in our commitment to delivering broccoli that is not only of the highest quality but also transported in an environmentally responsible manner.”
“We’re excited to see Freshouse reinforce its position as a leader in sustainable produce distribution with HarvestHold Fresh,” added Paul Oklesh, Director of Sales at Verdant Technologies. “This technology signifies progress in environmental stewardship and ensures that consumers enjoy the highest quality, freshest broccoli available.”
Through the partnership, Freshouse plans to offer iceless broccoli to its entire retailer network in 2024.
For more information on Verdant Technologies, visit https://verdant-tech.com/.
About Verdant™ Technologies
Verdant™ Technologies is an emerging leader in the ag tech industry, offering product life extension technology for the produce industry, including HarvestHold Fresh® for fruits and vegetables. Verdant Technologies and its partners work hand-in-hand to reduce negative environmental impacts and help bring nourishment to more people in more places. Verdant Technologies has corporate offices in Denver, CO, and St. Paul, MN. More information can be found at www.verdant-tech.com. Follow Verdant Technologies on LinkedIn.
About HarvestHold Fresh®
HarvestHold Fresh® by Verdant Technologies is the first of the company’s patented products available in the U.S. marketplace*. As fruits and vegetables are harvested, growers and packers simply insert a sheet of HarvestHold Fresh into packaging from which 1‑MCP is released using a plant’s natural chemistry. Find out more at www.harvesthold.com.
*HarvestHold Fresh has received U.S. state approvals in 49 states, with anticipation of California registration approval forthcoming.