Adop­tion of Har­vestHold® Tech­nol­o­gy helps grow­er and its retail part­ners build a more sus­tain­able and effi­cient sup­ply chain for broc­coli on the East Coast

Cen­ten­ni­al, CO (March 5, 2024): Ver­dant™ Tech­nolo­gies, a pio­neer­ing force in ag tech post-har­vest solu­tions, today announced a part­ner­ship with Freshouse, a pre­mier grow­er and dis­trib­u­tor of fresh pro­duce, to launch an ice­less broc­coli ship­ping solu­tion using Har­vestHold Fresh® technology. 

The part­ner­ship between Freshouse and Ver­dant sets a new stan­dard for sup­ply chain effi­cien­cy and sus­tain­abil­i­ty while also set­ting a new lev­el of qual­i­ty and fresh­ness for East Coast-pro­duced broc­coli, ulti­mate­ly ben­e­fit­ing retail­ers, dis­trib­u­tors, and end-consumers. 

Tra­di­tion­al ship­ping meth­ods for broc­coli can use up to 3,500 gal­lons of ice per truck­load in an effort to help main­tain fresh­ness. By using Har­vestHold Fresh tech­nol­o­gy, the need for ice is elim­i­nat­ed, con­tribut­ing to envi­ron­men­tal con­ser­va­tion by reduc­ing the num­ber of total truck­loads need­ed and enhanc­ing work­place safe­ty by reduc­ing the risk of slips and falls when ice melts dur­ing transit. 

At the same time, Har­vestHold Fresh ensures that broc­coli remains green­er, crisper, and fresh­er for sig­nif­i­cant­ly longer peri­ods. Real-world appli­ca­tions of Har­vestHold Fresh have proven that broc­coli shipped with­out ice can retain its vibrant green hue and fresh­ness for three weeks or more, out­per­form­ing tra­di­tion­al ice-packed methods. 

“We believe that the appli­ca­tion of Ver­dant Tech­nolo­gies’ Har­vestHold Fresh tech­nol­o­gy is a giant leap in the right direc­tion for the broc­coli sup­ply chain on the East Coast,” said Jamey Fried­man, pres­i­dent of Freshouse. “Our part­ner­ship with Ver­dant will play a piv­otal role in our com­mit­ment to deliv­er­ing broc­coli that is not only of the high­est qual­i­ty but also trans­port­ed in an envi­ron­men­tal­ly respon­si­ble manner.” 

“We’re excit­ed to see Freshouse rein­force its posi­tion as a leader in sus­tain­able pro­duce dis­tri­b­u­tion with Har­vestHold Fresh,” added Paul Oklesh, Direc­tor of Sales at Ver­dant Tech­nolo­gies. “This tech­nol­o­gy sig­ni­fies progress in envi­ron­men­tal stew­ard­ship and ensures that con­sumers enjoy the high­est qual­i­ty, fresh­est broc­coli available.” 

Through the part­ner­ship, Freshouse plans to offer ice­less broc­coli to its entire retail­er net­work in 2024.

For more infor­ma­tion on Ver­dant Tech­nolo­gies, vis­it

About Ver­dant™ Tech­nolo­gies
Ver­dant™ Tech­nolo­gies is an emerg­ing leader in the ag tech indus­try, offer­ing prod­uct life exten­sion tech­nol­o­gy for the pro­duce indus­try, includ­ing Har­vestHold Fresh® for fruits and veg­eta­bles. Ver­dant Tech­nolo­gies and its part­ners work hand-in-hand to reduce neg­a­tive envi­ron­men­tal impacts and help bring nour­ish­ment to more peo­ple in more places. Ver­dant Tech­nolo­gies has cor­po­rate offices in Den­ver, CO, and St. Paul, MN.  More infor­ma­tion can be found at Fol­low Ver­dant Tech­nolo­gies on LinkedIn.

About Har­vestHold Fresh®
Har­vestHold Fresh® by Ver­dant Tech­nolo­gies is the first of the company’s patent­ed prod­ucts avail­able in the U.S. mar­ket­place*. As fruits and veg­eta­bles are har­vest­ed, grow­ers and pack­ers sim­ply insert a sheet of Har­vestHold Fresh into pack­ag­ing from which 1‑MCP is released using a plant’s nat­ur­al chem­istry. Find out more at

*Har­vestHold Fresh has received U.S. state approvals in 49 states, with antic­i­pa­tion of Cal­i­for­nia reg­is­tra­tion approval forthcoming.