Indus­try Vet will Spear­head Strate­gic Ini­tia­tives, Ampli­fy the Reach and Impact of Har­vestHold® Tech­nol­o­gy 

Cen­ten­ni­al, Col­orado (Octo­ber 11, 2023): Ver­dant™ Tech­nolo­gies, a pio­neer­ing force in ag-tech post-har­vest solu­tions, has announced the appoint­ment of Har­lan Ewert to Direc­tor of Busi­ness Devel­op­ment, a strate­gic move aimed at for­ti­fy­ing the com­pa­ny’s com­mit­ment to mak­ing food more sta­ble, from crop to cart. 

After mak­ing a sig­nif­i­cant impact in his pre­vi­ous role as the Direc­tor of Sales, Ewert, who boasts rich indus­try expe­ri­ence and a robust net­work from his 30-plus year tenure at The Kroger Co., will now steer Ver­dant Tech­nolo­gies’ busi­ness devel­op­ment ini­tia­tives. His role will cen­ter on enhanc­ing val­ue for Ver­dant Tech­nolo­gies cus­tomers through­out the sup­ply chain. 

Gor­don Robert­son, CEO of Ver­dant Tech­nolo­gies, expressed, “Har­lan’s deep-seat­ed knowl­edge of the retail gro­cery busi­ness, cou­pled with his dis­ci­plined approach to cat­e­go­ry man­age­ment, has already proven invalu­able to Ver­dant Tech­nolo­gies. His tran­si­tion to Direc­tor of Busi­ness Devel­op­ment is not just a gain for our team but a sig­nif­i­cant win for our part­ners across the sup­ply chain, espe­cial­ly grow­ers, as we nav­i­gate the path to more sus­tain­able prac­tices together.” 

Har­lan’s approach is deeply root­ed in under­stand­ing and address­ing the var­ied needs of stake­hold­ers across the sup­ply chain, from grow­ers to con­sumers. His strat­e­gy will encom­pass broad­en­ing offer­ings, tai­lor­ing val­ue propo­si­tions spe­cif­ic to each link in the sup­ply chain, and ensur­ing that the ben­e­fits of Verdant’s rev­o­lu­tion­ary tech­nol­o­gy, Har­vestHold®, are impact­ful at every stage. 

In reflect­ing on his new role, Har­lan stat­ed, “My jour­ney in this indus­try has always been about devel­op­ing rela­tion­ships and bring­ing tan­gi­ble val­ue to the table. With Har­vestHold Fresh, we have a unique oppor­tu­ni­ty to height­en the pro­duce expe­ri­ence for con­sumers while ensur­ing that every stake­hold­er, espe­cial­ly our grow­ers, sees enhanced val­ue and reduced waste. My focus will be on ensur­ing that our solu­tions sat­is­fy all of our part­ners through­out the sup­ply chain, unpar­al­leled val­ue for con­sumers and grow­ers alike.” 

Har­lan’s strate­gic approach to busi­ness devel­op­ment will involve a metic­u­lous focus on qual­i­fy­ing leads and oppor­tu­ni­ties, ensur­ing that Ver­dan­t’s solu­tions are pre­sent­ed where they can make the most sig­nif­i­cant impact. His role will also involve close col­lab­o­ra­tion with the sales, mar­ket­ing, and prod­uct teams to ensure Ver­dan­t’s offer­ings con­sis­tent­ly align with indus­try needs and expectations. 

For more infor­ma­tion on Ver­dant Tech­nolo­gies, vis­it

About Ver­dant™ Tech­nolo­gies
Ver­dant™ Tech­nolo­gies is an emerg­ing leader in the ag tech indus­try, offer­ing prod­uct life exten­sion tech­nol­o­gy for the pro­duce indus­try, includ­ing Har­vestHold Fresh® for fruits and veg­eta­bles. Ver­dant Tech­nolo­gies and its part­ners work hand-in-hand to reduce neg­a­tive envi­ron­men­tal impacts and help bring nour­ish­ment to more peo­ple in more places. Ver­dant Tech­nolo­gies has cor­po­rate offices in Den­ver, CO, and St. Paul, MN.  More infor­ma­tion can be found at Fol­low Ver­dant Tech­nolo­gies on LinkedIn.

About Har­vestHold Fresh®
Har­vestHold Fresh® by Ver­dant Tech­nolo­gies is the first of the company’s patent­ed prod­ucts avail­able in the U.S. mar­ket­place*. As fruits and veg­eta­bles are har­vest­ed, grow­ers and pack­ers sim­ply insert a sheet of Har­vestHold Fresh into pack­ag­ing from which 1‑MCP is released using a plant’s nat­ur­al chem­istry. Find out more at

*Har­vestHold Fresh has received U.S. state approvals in 49 states, with antic­i­pa­tion of Cal­i­for­nia reg­is­tra­tion approval forthcoming.