Verdant Technologies and Indianapolis Fruit Partner to Deliver Fresher, Longer-Lasting Broccoli with HarvestHold Fresh®

Col­lab­o­ra­tion high­lights inno­va­tion, qual­i­ty, and sus­tain­abil­i­ty in the pro­duce sup­ply chain

CENTENNIAL, Colo. — Ver­dant™ Tech­nolo­gies and Indi­anapo­lis Fruit, a leader in food ser­vice and retail whole­sale dis­tri­b­u­tion, have part­nered to ele­vate the broc­coli expe­ri­ence with Verdant’s inno­v­a­tive Har­vestHold Fresh® tech­nol­o­gy. By work­ing along­side pre­mier grow­ers Ippoli­to Inter­na­tion­al and Dole Fresh Veg­eta­bles, this col­lab­o­ra­tion enhances shelf life and fresh­ness, deliv­er­ing a con­sis­tent­ly high-qual­i­ty prod­uct that ben­e­fits the entire sup­ply chain—from grow­er to consumer.

Indi­anapo­lis Fruit’s adop­tion of Har­vestHold Fresh rein­forces its ded­i­ca­tion to deliv­er­ing crisp, vibrant broc­coli to its cus­tomers. This part­ner­ship intro­duces an advanced ice­less solu­tion that fur­ther improves prod­uct qual­i­ty, work­er safe­ty and sus­tain­abil­i­ty, pro­vid­ing retail­ers and food­ser­vice oper­a­tors the con­fi­dence to offer an even fresh­er, longer-last­ing expe­ri­ence to their customers.

“Qual­i­ty and inno­va­tion have always dri­ven our busi­ness deci­sions,” said Tony Mitchell, Pres­i­dent at Indi­anapo­lis Fruit. “By part­ner­ing with Ver­dant Tech­nolo­gies and col­lab­o­rat­ing with indus­try lead­ers like Ippoli­to Inter­na­tion­al and Dole Fresh Veg­eta­bles, we’re set­ting a new stan­dard for broc­coli fresh­ness. Har­vestHold Fresh enables us to deliv­er con­sis­tent­ly supe­ri­or qual­i­ty, and elim­i­nat­ing ice helps us address key indus­try chal­lenges around food safe­ty and sustainability.”

The col­lab­o­ra­tion reflects the shared com­mit­ment of all par­ties to excel­lence in pro­duce qual­i­ty. Grow­ers Ippoli­to Inter­na­tion­al and Dole play a piv­otal role in ensur­ing that broc­coli meets the high­est stan­dards of fresh­ness and safety.

“Grow­ing the fresh­est, high­est-qual­i­ty pro­duce is a tra­di­tion we take seri­ous­ly as a sec­ond-gen­er­a­tion, fam­i­ly-owned farm,” said Dan Canales, Sr. Vice Pres­i­dent of Sales, Mar­ket­ing and Pro­cess­ing at Ippoli­to Inter­na­tion­al. “Inno­va­tions like Har­vestHold Fresh help us uphold this stan­dard, improv­ing both fresh­ness and shelf-life.”

“A com­mit­ment to qual­i­ty is one of our many core val­ues at Dole,” said Jeff Ful­ton, VP of Fresh Pack Sales and Prod­uct Man­age­ment at Dole Fresh Veg­eta­bles. “Inno­va­tion can often be dis­rup­tive but imple­men­ta­tion of Har­vestHold Fresh has been sur­pris­ing­ly easy. We were up and run­ning in a mat­ter of days with­out neg­a­tive impact to pro­duc­tiv­i­ty dur­ing the pack­ing process.”

Har­vestHold Fresh uses a humid­i­ty-acti­vat­ed deliv­ery sys­tem to grad­u­al­ly release 1‑methylcyclopropene (1‑MCP), a proven tech­nol­o­gy that slows the aging process while pre­serv­ing the nat­ur­al ripen­ing rhythm of pro­duce. This inno­va­tion extends shelf life, main­tains crisp tex­ture, and ensures vibrant col­or, while also elim­i­nat­ing the need for tra­di­tion­al iced pack­ing meth­ods that can intro­duce inef­fi­cien­cies and risk.

The part­ner­ship between Ver­dant Tech­nolo­gies and Indi­anapo­lis Fruit also demon­strates how inno­v­a­tive solu­tions like Har­vestHold Fresh can raise the bar on fresh­ness and sus­tain­abil­i­ty. Even in sce­nar­ios with logis­ti­cal complexities—such as mixed-load or par­tial-load shipments—HarvestHold Fresh ensures con­sis­tent qual­i­ty while reduc­ing waste.

“This is a great case study on how col­lab­o­ra­tion and inno­va­tion can rede­fine pro­duce qual­i­ty man­age­ment,” said Har­lan Ewert, Direc­tor of Sales at Ver­dant Tech­nolo­gies. “By work­ing with Indi­anapo­lis Fruit and lead­ing grow­ers like Ippoli­to Inter­na­tion­al and Dole Fresh Veg­eta­bles, we’re show­ing that it’s pos­si­ble to enhance prod­uct qual­i­ty while tack­ling crit­i­cal indus­try chal­lenges around fresh­ness, sus­tain­abil­i­ty, and sup­ply chain efficiency.”

For more infor­ma­tion on Ver­dant Tech­nolo­gies and Har­vestHold Fresh, vis­it https://harvesthold.com/.

About Ver­dant Technologies:

Ver­dant™ Tech­nolo­gies is an emerg­ing leader in the ag tech indus­try, offer­ing prod­uct shelf-life exten­sion tech­nol­o­gy for the pro­duce indus­try, includ­ing Har­vestHold Fresh® for fruits and veg­eta­bles. Ver­dant Tech­nolo­gies and its part­ners work hand-in-hand to enhance envi­ron­men­tal sus­tain­abil­i­ty and help bring nour­ish­ment to more peo­ple in more places. Ver­dant Tech­nolo­gies has cor­po­rate offices in Den­ver, CO, and St. Paul, MN. More infor­ma­tion can be found at www.verdant-tech.com.

Media Con­tact
Steven Oklesh
Direc­tor of Mar­ket­ing, Ver­dant
Steven.oklesh@verdant-tech.com