As retail­er and con­sumer qual­i­ty demands increase, Wind­set Farms® looks to Har­vestHold Fresh® to extend shelf life and pre­serve quality.

Den­ver, Col­orado. (Octo­ber 18, 2022) Wind­set Farms® and Ver­dant Tech­nolo­gies announce a part­ner­ship for the use of Verdant’s posthar­vest shelf-life exten­sion solu­tion, Har­vestHold Fresh®. The com­pa­nies will part­ner on a retail pilot for toma­toes-on-the-vine sup­plied from Mex­i­co into select retail­ers in the US, with the intent to expand into addi­tion­al loca­tions. Wind­set Farms is an indus­try leader in uti­liz­ing state-of-the-art tech­nol­o­gy and sus­tain­able grow­ing prac­tices to sup­ply con­sis­tent, high-qual­i­ty pro­duce to the mar­ket­place.

Grow­ers world-wide have expe­ri­enced pres­sure to meet demand while com­bat­ing increas­ing con­sumer expec­ta­tions, high­er input costs and sup­ply chain trou­bles. “Har­vestHold Fresh is anoth­er avenue to explore that address­es the shelf life of fresh pro­duce” said Jeff Madu, Wind­set Farms Vice Pres­i­dent of Sales. “The deci­sion to move for­ward with this ini­tia­tive aligns with our com­mit­ment to con­tin­u­ous­ly look for ways to improve the cus­tomer expe­ri­ence through inno­va­tion and sus­tain­abil­i­ty prac­tices. We are very pleased to part­ner with Ver­dant for this retail pilot.”

In a pre­vi­ous tri­al with Har­vestHold Fresh, Wind­set Farms toma­toes were treat­ed and shipped from Cen­tral Mex­i­co to British Colum­bia, Cana­da. At the end of the 22-day tri­al, results showed sig­nif­i­cant ben­e­fits in firm­ness, reduc­tion in decay, improved visu­al appear­ance, and longer shelf life.

For con­sumers, this means less mon­ey wast­ed on pro­duce gone bad, and for the sup­ply chain, it means enhanced val­ue, less food waste, and end-to-end qual­i­ty improve­ment. These results also con­tribute to a more resilient and sus­tain­able food sup­ply chain.

“We’re very excit­ed about what we’ve seen in pre­vi­ous tri­als with Wind­set Farms, and we’re hap­py to be mov­ing for­ward to bring the ben­e­fits of Har­vestHold Fresh to Windset’s cus­tomers and end con­sumers,” said Paul Oklesh, Sales Direc­tor at Ver­dant Tech­nolo­gies. “Wind­set Farms is an ide­al part­ner for us because they’re clear­ly an inno­va­tor in the indus­try. They see demand is chang­ing, they’re on the fore­front of embrac­ing tech­nol­o­gy, and they’re proac­tive about address­ing the chal­lenges of tomor­row.”

Wind­set Farms plans to launch the retail pilot with Har­vestHold Fresh in Octo­ber 2022.

About Wind­set Farms®

Wind­set Farms® is one of the largest Con­trolled Envi­ron­men­tal Agri­cul­ture (CEA) pro­duc­ers and mar­keters of sus­tain­able, green­house grown pro­duce in North Amer­i­ca, with exten­sive oper­a­tions in British Colum­bia, Cal­i­for­nia, and Mex­i­co. Offer­ing a wide range of high-qual­i­ty pro­duce, includ­ing toma­toes, pep­pers, cucum­bers, let­tuces, and spe­cial­ty items, we nev­er stop look­ing for ways to improve every aspect of our oper­a­tions in the most sus­tain­able way pos­si­ble. Cus­tomers include top gro­cery retail­ers and food ser­vice sup­pli­ers. After 25 years of grow­ing, Wind­set is still 100% fam­i­ly owned and oper­at­ed and proud to be ‘Your Friends in Fresh­ness®’. For more infor­ma­tion vis­it

About Ver­dant™ Tech­nolo­gies

Ver­dant™ Tech­nolo­gies is an emerg­ing leader in the ag tech indus­try, offer­ing Har­vestHold® prod­uct life exten­sion tech­nol­o­gy for flo­ral and pro­duce prod­ucts. Ver­dant Tech­nolo­gies and its part­ners work hand-in-hand to reduce neg­a­tive envi­ron­men­tal impacts and help bring nour­ish­ment to more peo­ple in more places. Ver­dant Tech­nolo­gies has cor­po­rate offices in Den­ver, CO, and St. Paul, MN. More infor­ma­tion can be found at Fol­low Ver­dant Tech­nolo­gies on LinkedIn.

About Har­vestHold Fresh®

Har­vestHold Fresh® by Ver­dant Tech­nolo­gies is the first of the company’s patent­ed prod­ucts avail­able in the U.S. mar­ket­place*. As fruits and veg­eta­bles are har­vest­ed, grow­ers and pack­ers sim­ply insert a recy­clable sheet of Har­vestHold Fresh into pack­ag­ing from which 1‑MCP is released using a plant’s nat­ur­al chem­istry. Find out more at
*Har­vestHold Fresh has received U.S. state approvals in 49 states, with antic­i­pa­tion of Cal­i­for­nia reg­is­tra­tion approval forthcoming.

About Gulftech Inter­na­tion­al

Ver­dant Tech­nolo­gies is a sub­sidiary of Gulftech Inter­na­tion­al. Gulftech is a diver­si­fied hold­ing com­pa­ny with a core com­pe­tence in devel­op­ing and oper­at­ing glob­al man­u­fac­tur­ers of indus­tri­al equip­ment and com­po­nents. Gulftech is an own­er, oper­a­tor, and stew­ard to a fam­i­ly of com­pa­nies serv­ing the world’s most impor­tant food pro­duc­tion and pro­cess­ing com­pa­nies. Gulftech’s mis­sion is to acquire and nur­ture com­pa­nies, invest­ing in sus­tain­able growth and long-term suc­cess. Gulftech’s focus is on mid­dle mar­ket, long-term acqui­si­tion oppor­tu­ni­ties in man­u­fac­tur­ing, pack­ag­ing, dis­tri­b­u­tion and indus­tri­al after­mar­ket parts and ser­vice. Gulftech has cor­po­rate offices in Den­ver, CO. For more infor­ma­tion, vis­it