Extends Pro­duce Life to Reduce Food Waste and Ben­e­fit Grow­ers, Dis­trib­u­tors, Retail­ers and Consumers

ST. PAUL, Minn. (Sep­tem­ber 8, 2021) After much indus­try buzz in 2020, Ver­dant Tech­nolo­gies announces the roll out of its Har­vestHold™ Fresh prod­uct life exten­sion solu­tion to the pro­duce indus­try, after receiv­ing EPA reg­is­tra­tion in ear­ly Sep­tem­ber. Har­vestHold is a 1‑M­CP-based post-har­vest solu­tion that extends the usable prod­uct life of fruits, veg­eta­bles and flow­ers by an aver­age of 40–50% and sig­nif­i­cant­ly reduces wastage in per­ish­able sup­ply chains. Verdant’s flo­ral life exten­sion solu­tion, Har­vestHold Bloom, was made avail­able to glob­al flo­ral mar­kets in late 2020. Ver­dant plans to offer Har­vestHold in all fifty states and many coun­tries world­wide, with prod­uct avail­abil­i­ty fol­low­ing indi­vid­ual state and coun­try approvals.

“We are thrilled to achieve this major mile­stone with Har­vestHold,” said Gor­don Robert­son, Chief Exec­u­tive Offi­cer of Ver­dant Tech­nolo­gies. “This prod­uct has been in devel­op­ment for some time and tri­aled exten­sive­ly as a solu­tion to decrease envi­ron­men­tal loss­es and increase finan­cial per­for­mance for cus­tomers in per­ish­able sup­ply chains. Our ini­tial con­ver­sa­tions and com­mer­cial tri­als with poten­tial cus­tomers have been incred­i­bly promis­ing. The mar­ket is ripe for inno­va­tion and Har­vestHold offers a rev­o­lu­tion­ary change in ease of use, flex­i­bil­i­ty, con­sis­ten­cy and tar­get­ed deliv­ery of 1‑MCP with sig­nif­i­cant effi­ca­cy proven on a vari­ety of fruits and vegetables.”

Ver­dant was acquired by Gulftech Inter­na­tion­al in June 2021 and has since ini­ti­at­ed plans to rapid­ly scale for growth across the Unit­ed States, Mex­i­co and Colom­bia. “It’s an incred­i­bly excit­ing time for us. We are ramp­ing up activ­i­ty in all areas, work­ing to hire top tal­ent as quick­ly as we can to sup­port our expan­sion and pro­vide excel­lent prod­ucts and ser­vice to our cus­tomers,” said Robertson.

Har­vestHold Per­for­mance Results

The effects of food waste have far-reach­ing envi­ron­men­tal reper­cus­sions and cause val­ue to dis­in­te­grate through­out the sup­ply chain. Har­vestHold pro­vides supe­ri­or pro­tec­tion and max­i­mizes fresh­ness, giv­ing grow­ers, dis­trib­u­tors and retail­ers a new, more reli­able tool to ensure their prod­ucts reach con­sumers as intend­ed. With the abil­i­ty to tar­get appli­ca­tion, Har­vestHold extends prod­uct life, reduces shrink and improves prof­itabil­i­ty for grow­ers and retail­ers – and pro­vides con­sumers with longer-last­ing prod­ucts. Har­vestHold also helps to lessen neg­a­tive impacts from wastage, expand mar­kets and oppor­tu­ni­ties and pro­vide nour­ish­ment for more peo­ple in more places.

On aver­age, cus­tomers can expect a 40–50% increase in usable prod­uct life and improved col­or, firm­ness and qual­i­ty. Har­vestHold has demon­strat­ed promis­ing results in toma­toes, mel­ons, broc­coli, papayas, avo­ca­dos and peach­es. Robert­son said, “cus­tomers have been eager to tri­al our prod­uct in their own pack­ing oper­a­tions. Har­vestHold is an entic­ing offer: Pro­tect your invest­ment, pro­vide supe­ri­or prod­uct and eas­i­ly incor­po­rate into exist­ing pack­ing oper­a­tions. Time is mon­ey and Har­vestHold adds days to the clock while also sim­pli­fy­ing the appli­ca­tion method and improv­ing the reli­a­bil­i­ty and effi­ca­cy of this proven shelf-life sta­bi­liza­tion technology.”

Supe­ri­or Deliv­ery of 1‑MCP

Har­vestHold con­tains the active ingre­di­ent 1‑MCP (1‑Methylcyclopropene), which has been used for decades to block eth­yl­ene, the nat­ur­al plant hor­mone that stim­u­lates the ripen­ing of pro­duce. 1‑MCP is approved by the EPA and regard­ed as safe by the US FDA, the EU and more than 30 oth­er coun­tries around the world. Har­vestHold uti­lizes a pro­pri­etary, patent­ed 1‑MCP deliv­ery and acti­va­tion sys­tem that can be print­ed on a vari­ety of stan­dard pack­ing mate­ri­als includ­ing plas­tic sheets, paper stock and labels. As pro­duce is har­vest­ed, grow­ers and pack­ers sim­ply insert a sheet of Har­vestHold direct­ly into the box. Har­vestHold is acti­vat­ed by nat­ur­al plant res­pi­ra­tion and humid­i­ty and requires zero liq­uid water, spe­cial han­dling or com­pli­cat­ed appli­ca­tion meth­ods. Ripen­ing slows to an opti­mal pace and the amount of time the prod­uct is viable is sig­nif­i­cant­ly increased. Har­vestHold can also be reap­plied if desired at any point in the sup­ply chain.

“Our team has been focused on fresh­ness for decades and the launch of Har­vestHold in the pro­duce mar­ket has sub­stan­tial impli­ca­tions for the indus­try. Improved fresh­ness pro­vides more val­ue and sup­ports a more sus­tain­able future,” says Jon Fobes, Chief Sci­en­tif­ic and Tech­nol­o­gy Offi­cer. Launch­ing a new prod­uct amid COVID-19 has been some­times chal­leng­ing, but the pan­dem­ic ral­lied the team around its mis­sion. “At a time when sup­ply chains are espe­cial­ly stressed, Har­vestHold offers a solu­tion to alle­vi­ate some of the pres­sure. Every­one is work­ing as hard as they can to put high qual­i­ty prod­ucts on the table and make what they have last longer. From grow­ers to retail­ers to con­sumers, Har­vestHold can help make the most of everyone’s efforts.”

About Ver­dant Technologies™

Ver­dant Tech­nolo­gies™ is an emerg­ing leader in the ag tech indus­try, offer­ing Har­vestHold™ prod­uct life exten­sion tech­nol­o­gy for flo­ral and pro­duce prod­ucts. Ver­dant Tech­nolo­gies and its part­ners work hand-in-hand to reduce neg­a­tive envi­ron­men­tal impacts while deliv­er­ing fresh­er, more nutri­tious pro­duce and enhanced flo­rals to more peo­ple in more places. Ver­dant Tech­nolo­gies has cor­po­rate offices in St. Paul, Minn. For more infor­ma­tion, vis­it www.verdant-tech.com.

Har­vestHold™ by Ver­dant Tech­nolo­gies, the sheet form of Verdant’s 1‑MCP solu­tions, is the first of the company’s patent­ed prod­ucts avail­able in the glob­al mar­ket­place. As flo­ral and pro­duce prod­ucts are har­vest­ed, grow­ers and pack­ers sim­ply insert a sheet of Har­vestHold into pack­ag­ing from which 1‑MCP is released using only a plant’s nat­ur­al chem­istry. Find out more at www.harvesthold.com.

Ver­dant Tech­nolo­gies is a divi­sion of Gulftech Inter­na­tion­al™. Gulftech is a diver­si­fied hold­ing com­pa­ny with a core com­pe­tence in devel­op­ing and oper­at­ing glob­al man­u­fac­tur­ers of indus­tri­al equip­ment and com­po­nents. We are own­ers, oper­a­tors and stew­ards to a fam­i­ly of com­pa­nies serv­ing the world’s most impor­tant food pro­duc­tion and pro­cess­ing com­pa­nies.  Our mis­sion is to acquire and nur­ture com­pa­nies, invest­ing in sus­tain­able growth and long-term suc­cess. Our focus is on mid­dle mar­ket, long-term acqui­si­tion oppor­tu­ni­ties in man­u­fac­tur­ing, pack­ag­ing, dis­tri­b­u­tion and indus­tri­al after­mar­ket parts and ser­vice. Gulftech has cor­po­rate offices in Den­ver, CO.  For more infor­ma­tion, vis­it www.gulftech.com.