Pro­duce shelf-life exten­sion provider estab­lish­es foun­da­tion to serve Mex­i­can grow­ers in-coun­try and scale inter­na­tion­al growth

ST. PAUL, Minn. (Decem­ber 21, 2021) Ver­dant™ Tech­nolo­gies announced the estab­lish­ment of its Mex­i­can enti­ty and plans to serve pro­duce and flo­ral cus­tomers in Mex­i­co with its shelf-life exten­sion solu­tion, Har­vestHold™. Mex­i­co is the first coun­try tar­get­ed in Verdant’s plans to scale inter­na­tion­al­ly across the globe.

About 40% of fruit and 50% of veg­eta­bles import­ed into the US come from Mex­i­co, and Mex­i­can grow­ers rep­re­sent a vital part of the food sup­ply to the Unit­ed States and the rest of the world. Ver­dant plans to estab­lish footholds in Sono­ra, Sinaloa, and Bajio – key grow­ing regions for toma­toes, broc­coli, mel­ons, papayas, and avo­ca­dos – with its head­quar­ters in Mex­i­co City. The com­pa­ny is focused on these crops as pri­ma­ry tar­gets for the ini­tial mar­ket pro­lif­er­a­tion of Har­vestHold.

Ver­dant part­nered with Cen­tro de Inves­ti­gación en Ali­mentación y Desar­rol­lo (CIAD), Mexico’s chief food sci­ence and tech­nol­o­gy research cen­ter, and con­duct­ed tri­al­ing on toma­toes, broc­coli, avo­ca­dos, mel­ons, and papayas over the past year. Results from the tri­als with CIAD have val­i­dat­ed results from US tri­al­ing, with main­tained qual­i­ty and col­or, improved firm­ness, reduced water loss – and over­all increased shelf-life and reduced shrink – as the key ben­e­fits.

CIAD researcher and pro­fes­sor, Manuel Alon­zo Báez Sañu­do, com­ment­ed on the tri­als, “The most unique and com­pet­i­tive prop­er­ty of Har­vestHold is hav­ing a very prac­ti­cal, safe appli­ca­tion to pro­vid­ing a pro­longed, slow, and con­sis­tent­ly uni­form release of 1‑MCP, with­out need­ed to add water or any oth­er mate­ri­als. The fruit ripen­ing process is slowed down, sig­nif­i­cant­ly extend­ing pro­duce shelf-life/en­hanc­ing qual­i­ty through­out the sup­ply chain/marketing/final con­sumer.”

“It has been a very inspir­ing oppor­tu­ni­ty work­ing close­ly with Ver­dant Tech­nolo­gies to make our mutu­al con­tri­bu­tions con­sis­tent­ly suc­cess­ful, intro­duc­ing, demon­strat­ing, val­i­dat­ing, and pro­mot­ing the out­stand­ing nov­el Har­vestHold tech­nolo­gies, inter­na­tion­al­ly,” said Sañu­do.

Ver­dant hired its first in-coun­try employ­ee, Jesús Gutiér­rez, Sales Direc­tor – Mex­i­co, in Sep­tem­ber 2021. Based in Her­mosil­lo, Gutiér­rez comes to Ver­dant as an inter­na­tion­al sales and logis­tics exec­u­tive, and has worked for Cit­ri­son, S.A. de CV and Grupo Paisano, Inver­paisa, SAPI de CV. He has exten­sive expe­ri­ence bridg­ing the gap between grow­ers and cus­tomers and is well-acquaint­ed with chal­lenges in the sup­ply chain.

“Most of the pro­duce grown in Mex­i­co is export­ed to the US and around the world. Har­vestHold pro­vides a solu­tion to one of the most com­mon prob­lems the sup­ply chain has faced for many years, extend­ing shelf-life,” said Gutiér­rez. “Ver­dant will impact the whole indus­try in Mex­i­co with Har­vestHold. Until now, many grow­ers have not had this type of tool in their tool­box. HarvestHold’s easy appli­ca­tion deliv­ers proven shelf-life exten­sion tech­nol­o­gy right into the box, which is a gamechang­er for grow­ers look­ing for a sim­ple solu­tion they can rely on.”

The com­pa­ny also recent­ly hired Saul Gar­cia, based in Sinaloa, as an Account Man­ag­er. Gar­cia comes to Ver­dant with over a decade in the agri­cul­ture indus­try, most recent­ly with sales and prod­uct posi­tion­ing expe­ri­ence from BASF and ADAMA. Ver­dant is also active­ly recruit­ing for mul­ti­ple Account Man­ag­er and Field Technician/Operations posi­tions in var­i­ous parts of the coun­try.

“We are build­ing a fan­tas­tic team in Mex­i­co. With expe­ri­enced and well-trust­ed sales and tech­ni­cal pro­fes­sion­als in the agri­cul­tur­al busi­ness, we can gen­er­ate val­ue for grow­ers from a rev­enue and new tech­nol­o­gy per­spec­tive, help­ing them, through Har­vestHold, expand to new mar­kets unavail­able today,” said Gutiér­rez.

About Ver­dant Tech­nolo­gies™
Ver­dant Tech­nolo­gies™ is an emerg­ing leader in the ag tech indus­try, offer­ing Har­vestHold™ prod­uct life exten­sion tech­nol­o­gy for flo­ral and pro­duce prod­ucts. Ver­dant Tech­nolo­gies and its part­ners work hand-in-hand to reduce neg­a­tive envi­ron­men­tal impacts and help bring nour­ish­ment to more peo­ple in more places. Ver­dant Tech­nolo­gies has cor­po­rate offices in St. Paul, MN and Den­ver, CO. For more infor­ma­tion, vis­it www.verdant-tech.com.

About Har­vestHold™

Har­vestHold™ by Ver­dant Tech­nolo­gies, the sheet form of Verdant’s 1‑MCP solu­tions, is the first of the company’s patent­ed prod­ucts avail­able in the glob­al mar­ket­place. As flo­ral and pro­duce prod­ucts are har­vest­ed, grow­ers and pack­ers sim­ply insert a sheet of Har­vestHold into pack­ag­ing from which 1‑MCP is released using a plant’s nat­ur­al chem­istry. Find out more at www.harvesthold.com.

About Gulftech Inter­na­tion­al™

Ver­dant Tech­nolo­gies is a divi­sion of Gulftech Inter­na­tion­al™. Gulftech is a diver­si­fied hold­ing com­pa­ny with a core com­pe­tence in devel­op­ing and oper­at­ing glob­al man­u­fac­tur­ers of indus­tri­al equip­ment and com­po­nents. We are own­ers, oper­a­tors and stew­ards to a fam­i­ly of com­pa­nies serv­ing the world’s most impor­tant food pro­duc­tion and pro­cess­ing com­pa­nies. Our mis­sion is to acquire and nur­ture com­pa­nies, invest­ing in sus­tain­able growth and long-term suc­cess. Our focus is on mid­dle mar­ket, long-term acqui­si­tion oppor­tu­ni­ties in man­u­fac­tur­ing, pack­ag­ing, dis­tri­b­u­tion and indus­tri­al after­mar­ket parts and ser­vice. Gulftech has cor­po­rate offices in Den­ver, CO. For more infor­ma­tion, vis­it www.gulftech.com.